Stanleybet requested an anniversary poster that would be displayed in their head office.
I wanted to be a very clean and easy to read design, but I also wanted to tell a "story" to the employees. Therefore, I used for the "11" some pictures with Stanleybet shops, arranged in the order of their opening date.
This approach was very well received, especially by the employees that have been in the company since the beginning.
The employees, especially the ones that have been in the company for many years, empathized with the message and started remembering some funny moments from the past shops openings.